5 mistakes to avoid with brochure stands
Friday, November 15, 2019
They have a beautiful brochure stand, but this doesn't seem to have any effect on customers. At least you never notice that a prospect leaves the market satisfied with a prospectus.
Also make sure not to place the stand in direct sunlight or in a place where wind or moisture can damage the brochures.
Tip : If you find yourself running out of brochures, take them out of the brochure stand and attach one copy to the stand with transparent tape. Put a sign on it asking the customer to ask the staff if the compartment is empty. Only those who are genuinely interested will do this. You "save" the existing brochure material. This is an emergency solution. Of course, you have to provide supplies immediately.
Important : Customers often just leaf through the brochures and then put them back. Chaos quickly ensues. So check several times a day to make sure everything is in place.
A colorful mix of brochures about heating, water heating, photovoltaics and electricity storage will confuse the customer. He simply takes something with him on every topic, although he is only interested in one thing.
An absolute taboo are candy wrappers, bitten food or paper handkerchiefs. No customer wants to find something like that in the brochure stand, no matter what the industry. Always make sure that no one puts anything other than brochures in the brochure stand.
1. Wrong placement
The brochure stand should be in a place where customers automatically pass or in a waiting area. Customers like to buy reading material here.Also make sure not to place the stand in direct sunlight or in a place where wind or moisture can damage the brochures.
2. Outdated Prospectus Material
Of course, it can happen that you do not have a sufficient number of current brochures available. It is better to put the stand in the warehouse instead of filling it with outdated brochures.Tip : If you find yourself running out of brochures, take them out of the brochure stand and attach one copy to the stand with transparent tape. Put a sign on it asking the customer to ask the staff if the compartment is empty. Only those who are genuinely interested will do this. You "save" the existing brochure material. This is an emergency solution. Of course, you have to provide supplies immediately.
3. Loveless design
Some brochure stands are reminiscent of a messy desk instead of a pleasing presentation of the brochures. Make sure that all brochures are placed neatly in the stand .Important : Customers often just leaf through the brochures and then put them back. Chaos quickly ensues. So check several times a day to make sure everything is in place.
4. No clear concept
The presentation in the brochure stand must match the overall concept of the company. So when creating the brochures, think about what you want to convey and how. If you offer a large range, lay out the brochures sorted by topic . Example: top row heaters, middle row water heating, bottom row general information.A colorful mix of brochures about heating, water heating, photovoltaics and electricity storage will confuse the customer. He simply takes something with him on every topic, although he is only interested in one thing.
5. Dirty brochure stand
How clean the brochure stand needs to be depends on the industry. Small finger marks are not a problem in a car workshop or in a tire shop, but in a pastry shop they are unhygienic.An absolute taboo are candy wrappers, bitten food or paper handkerchiefs. No customer wants to find something like that in the brochure stand, no matter what the industry. Always make sure that no one puts anything other than brochures in the brochure stand.
