In an increasingly digitalized world, traditional means of communication and advertising are also changing. Labels, whether on products, in shop windows, on trade fair stands, or on information boards, are no longer just static information carriers. Thanks to technologies such as augmented reality (AR) and QR codes, they are taking on a whole new dimension.
When taking part in trade fairs and events, the first impression is crucial. The correct labeling of roll-ups, banners and mobile displays can make the difference between an average and an unforgettable appearance. In this article we will introduce you to creative and effective labeling ideas that are guaranteed to attract attention.
The introduction of digital tools is an important step towards optimizing internal communication. But without a well-thought-out strategy, even the most advanced technologies cannot reach their full potential. An effective communication strategy takes into account the needs and preferences of employees, promotes a culture of openness and supports company goals.
Podcasts are a popular medium for getting in touch with customers and interested parties. This article would show how companies can use branded podcasts to increase their reach and communicate their brand message.
In a world in which social media has become not only communication means but also central arenas of consumption, a revolutionary trend is emerging: social Commerce. This innovative sales strategy allows companies to market and sell their products directly through social platforms, blurring the lines between social interaction and e-commerce. The rise of social commerce is transforming the shopping experience by integrating it into everyday social media usage - an evolution that has far-reaching benefits for both consumers and brands.
In the era of digital communication, the landscape of customer interaction has fundamentally changed. Social media play a central role in this, acting not only as platforms for marketing and advertising, but also as crucial interfaces for customer service and community building . This article highlights innovative approaches and best practices that can help companies optimize their social media presence to provide excellent customer service while building a strong and engaged community.
A seminar or conference only comes to life through the content. Communicating these, creating the desired atmosphere in the room and also for participants on the screen and guaranteeing perfectly timed processes is the task of technology - our task.
In the dynamic business world, value-oriented marketing is becoming the core strategy for companies that want to be successful in the long term. This approach focuses on delivering deeper value that goes beyond the physical product or service. In this article, we will reveal the essence of value-based marketing and provide practical insights into how you can embed this philosophy in your business. By integrating value orientation into your marketing strategy, you can not only increase customer satisfaction, but also build a sustainable relationship with your target group.
Customer routes are an optimal basis for guiding customers in the store to where they can find exactly what they want or what they didn't know they needed. There are different customer journeys that you can implement in your store. We have put together five successful customer journeys, which you can use to describe which form suits your retail business.
Customers' interest in purchasing one or more of your products begins before they even enter the store. The customer journey therefore starts directly at the shop window or even at the customer stopper. When designing your store, it is therefore important to create a well-thought-out customer journey that ultimately leads to your customers seeing, trying on and purchasing the products. Here you will find all the important tips about customer journeys and their development.
When it comes to planning outdoor events, exhibition tents are one of the best options. These practical and versatile tents not only offer protection from the elements, but also serve as an attractive stage for your products and services. In this article, you'll discover the many benefits of trade show tents and how they can take your events to the next level.
In an increasingly digital world, an attractive and informative practice website is of crucial importance for doctors. Creating an informative practice homepage not only serves as a virtual business card, but also as a powerful tool to attract potential patients and convert them into loyal visitors to your practice.
A whopping 78% of local mobile searches result in an in-store purchase . A better intention to buy is hard to imagine. This is just one of the reasons small businesses make the smart move and choose local SEO.
Small businesses , also known as SMEs , are companies with fewer than 50 employees and a turnover of up to 10 million euros per year. They form an important pillar for the economy and contribute significantly to the creation of jobs and the promotion of prosperity.
Keywords are essential for SEO and SEA. However, those who do not use the right keywords all too often miss the mark. This can be prevented with a keyword research . This is very time-consuming at the beginning. However, this investment of time is extremely worthwhile. This is reflected in your own future SEO and SEA activities. The work pays off, because a suitable keyword list ultimately saves you a lot of money. You will see this effectively and immediately in your SEA campaigns and feel it within your SEO strategy over time.
Explainer videos are a trend that hits the fast-moving world exactly at the neuralgic point. It's no longer about reading through a book to learn a new skill. A short explanatory video must be able to answer all the important questions so that you can get started straight away. YouTube in particular is a channel that can bring attention and reach with explanatory videos. The zeitgeist resonates here, because knowledge must be available and consumable quickly so that time does not have to be invested unnecessarily.
More and more companies are running a corporate blog these days. The reason for this are the numerous advantages: These include an improved ranking on Google for the entire website as well as additional visitors who are drawn to the company website via the blog articles. But finding a topic for a blog article that will interest readers is a challenging task.
Newsletters polarize: on the one hand, they are often perceived as annoying by the recipients, on the other hand, they are still opened frequently and often eagerly awaited. Avoid these 3 common mistakes and your newsletter will have a chance to become a welcome guest in the inbox.
The Corona crisis has been occupying the whole world for months now. Home office, home schooling, online banking and of course online shopping. The Corona crisis is changing user behavior on the Internet . According to Statista, 92% of Germans are positively surprised by the possibilities of the internet during the Corona crisis.
Nowadays, hardly any company can do without using social media , but having your own presence on Instagram, Twitter or Facebook requires constant effort. In addition, regulations must be observed, particularly those relating to data protection.
Haptic advertising media are still indispensable in marketing. Promotional items with ecological aspects are playing an increasingly important role in corporate communication. More and more companies rely on sustainable customer gifts for their advertising campaigns.
If you want to increase sales in the short term, product displays and special stands are a perfect option. The costs of the measure are low compared to other sales promotion measures such as presentations or special campaigns with bonuses. Nevertheless, the effect on customers is amazing. They are increasingly reaching for the goods that you offer at special stands and in special displays.
Sweepstakes , which offer the prospect of an attractive prize, are very attractive to most consumers. You can be sure that customers will be more likely to reach for your product during the campaign than for a comparable product from the competition.
Coupons, discounts, promotions... These measures are suitable for increasing sales quickly . However, they do not always increase profits. You should also take into account when planning that you can often only bring forward sales that are already taking place, i.e. no increase in the long term.
So-called "pickle times" are a good time to start a premium campaign. Encourage employees and trading partners to do better with a well thought-out bonus system . Read our article to find out what to look out for.
Anyone who visits trade fairs and performance shows sometimes has the impression of moving around at a fire brigade exhibition. Almost every booth is shown in red . Some exhibitors even make the mistake of using different shades of red.
Take the time to think about your trade fair appearance . Remember, you are a host. You receive your customers at the trade fair. Put yourself in the role of the host right from the planning stage.
They have a beautiful brochure stand, but this doesn't seem to have any effect on customers. At least you never notice that a prospect leaves the market satisfied with a prospectus. What reasons could there be for this?
A beautiful brochure stand alone is not enough to present the advertising material to customers. You need good brochures and you have to take care of the presentation of your advertising on a regular basis. These 6 tips will help make your advertising a success.
Outdoor advertising is intended to draw customers' attention to a business and encourage them to enter. It serves to a lesser extent to provide detailed information about the services of a company. You can read in our article what is legally applicable and what you should pay attention to.
Exhibition walls form a basic building block of every exhibition stand. With their huge advertising space, they attract visitors and arouse interest in the company. You can read in the blog article what types of exhibition walls there are and what you should pay attention to when choosing an exhibition display.
Even in the age of the Internet, the presentation of brochures is an important pillar of customer retention . Well-placed brochure stands reach your potential customers in a very natural way and motivate them to take information about your company or your product with them.
The most important thing about a trade fair stand is that all the equipment forms a unit and is tailored to your company. The minimum equipment includes exhibition walls, exhibition counter and exhibition tables. Furthermore, advertising banners and brochure displays are almost indispensable.
A scientific study of consumer behavior confirms that a pavement sign placed in front of the shop is noticed by many passers-by and arouses interest in the offer. A pavement stopper is a cheap and easy way to reach a large number of potential customers without taking any action.
