User behavior on the Internet in Corona times

Home office, home schooling, online banking and of course online shopping. The Corona crisis is changing user behavior on the Internet. According to Statista , 92% of Germans are positively surprised by the possibilities of the internet during the Corona crisis.

Online shopping is booming

The Corona crisis has been occupying the whole world for months now. Due to the lockdown in March 2020, numerous shops had to close for weeks or cease operations. Even after the first easing, many shops and companies were unable to compensate for the losses.

However, some entrepreneurs acted early and converted their operations - as far as possible - to online business . Grocery retailers are now also relying more on an online shop and deliver their goods directly to the customer's home.

Craft businesses and small boutiques without a previous online shop are now also using it. And that pays off. Since you are not geographically limited with an internet shop, in contrast to a physical store, you can not only bridge the Corona times with a clever web presence, but also increase the reach and reach new customers.

online counseling sessions

Even service providers such as financial advisors or doctors offer online consultations , which are already part of the norm thanks to programs such as Zoom or Skype .

Sectors such as the entertainment industry, tourism industry, consumer and luxury industry, banks and others have had to look for alternatives to normal offline business. In some of these areas, too, there are opportunities to generate attention through pointed, targeted online marketing in order to survive the Corona crisis as best as possible.

Website with precise landing pages

Having a good website has not only been important since Corona. Due to the significantly increased use of the Internet by Germans, it is now all the more important for every entrepreneur. If you don't have a professional website or landing page yet, you should start looking for one now! Special services during the Corona crisis can be presented particularly well on an extra landing page . A landing page is a "small" website, so to speak, which, thanks to its simple but appealing design, leads the user directly to an action (e.g. making an appointment or making a purchase). In order for this landing page or website to really be findable by the users you want to target, the page must be SEO-optimized . In addition, Google Ads bring the website to a higher position in the search engine.

The Cologne agency plentyLeads has specialized in optimally networking the various areas of online marketing. This includes website, landing page, social media marketing, Google and Facebook Ads and SEO. PlentyLeads has found an effective way to support small and medium-sized companies in the economic crisis.

social media appearance

A good web presence is not always about selling the product or service. It's about staying in the customers' minds by being present on the internet. This can be achieved through a professional social media presence , because use by Germans there has increased by around 75% since the start of the lockdown (source: t3n, May 31, 2020, 10:28 a.m.).

It is therefore worth investing in good articles and paid ads to better reach potential customers and patients.