5 reasons why small businesses need their own website

Small businesses , also known as SMEs , are companies with fewer than 50 employees and a turnover of up to 10 million euros per year. They form an important pillar for the economy and contribute significantly to the creation of jobs and the promotion of prosperity.

Nevertheless, there are many SMEs that do not yet have their own website. In this article we want to clarify why it is negligent to neglect building your own website. Having your own website is vital for small businesses to thrive in the digital age. An online presence makes it possible to reach a larger audience, increase visibility and reach, and strengthen the company's image.

Below are the top reasons why a small business needs a website:

1. Increase in visibility and reach

Having your own website increases the perception of the company and its products or services among potential customers. Having an online presence makes the company accessible anytime, anywhere , which increases visibility and makes the company better known.

The website enables the company to reach customers from all over the world and to offer its services or products beyond national borders. This significantly expands the customer potential and can lead to new business opportunities. Of course, this also applies if you redesign your website and update the design because it is getting old.

Having your own website can also make it easier for you to be found in search engines . Through targeted measures such as keyword research and on-page optimization, the company can be found more easily in the search engine results, which in turn increases visibility and generates more traffic to the website.

2. Expansion of online sales channels

Another major reason why small businesses need their own website is the opportunity to expand their online sales channels . Having your own website gives small businesses the opportunity to sell their products or services directly over the Internet, which can expand their customer base and increase sales.

By integrating e-commerce solutions, they can easily and conveniently sell their goods online and are not limited to traditional sales channels such as retail stores or catalogues. This makes shopping easier for customers as they can shop from home . And the company has no additional distribution costs in this way.

Learn more here: How to build a website for small business

3. Improving customer service and engagement

Having its own website enables the company to provide its customers with comprehensive information about its products or services . In addition, contact options such as an e-mail address or a telephone number can be given on the website, which makes it easier for the customer to get in touch with the company.

By using online forms and integrating social media, the company can establish a direct interaction with its customers . This allows the company to respond to customer questions and concerns and build a better customer relationship.

It is also possible to collect feedback from customers . By using surveys or feedback forms, the company can collect valuable information about the satisfaction of its customers and take actions to improve customer service.

4. Strengthening of the brand image

The presentation of the corporate philosophy and values ​​is an important aspect in strengthening the brand image. A dedicated website offers the ideal platform for this. Companies can present their vision and mission on their website, explain their corporate culture and values ​​and thus convey an authentic and credible image . This allows them to create an emotional connection with their customers and convince them that they are the right company for them.

In addition, having your own website can also help a company to be perceived as an expert in its industry . For example, it can publish specialist articles or blog posts that show that it has extensive industry knowledge. In this way, the company can demonstrate its competence and commitment to its industry and further strengthen its brand image.

5. Increased efficiency and cost savings

Having your own website allows small businesses to automate many of their business processes , which can save time and resources. Business processes can be simplified and accelerated by integrating tools such as online forms, ordering systems or accounting tools.

The web presence can also help to avoid travel and printing costs . Customers and business partners can access the website to obtain information and communicate with the company without physical meetings or the sending of paper documents.

The homepage is available 24/7, which means that customers can access the website and get information at any time , even when the company is closed. This saves time and increases efficiency as customer inquiries can be processed faster and more easily.

Conclusion

Taken together, these 5 reasons clearly show that a small business website is an indispensable tool for the success of their business . It enables better visibility, increased interaction with customers, strengthening of brand image, expansion of sales channels, increased efficiency and cost savings. That's why we recommend every small business to get their own website to maximize their business success.