Animated videos that answer questions and present facts

Explainer videos are a trend that hits the fast-moving world exactly at the neuralgic point. It's no longer about reading through a book to learn a new skill. An explanatory video must also be able to answer all important questions in this way in 90 seconds so that you can then get started straight away. YouTube in particular is a channel that can and will bring attention and reach with explanatory videos.

If you don't know how something works, you can immediately watch a YouTube video and expand your knowledge in this way. The zeitgeist resonates here, because knowledge must be available and consumable quickly so that time does not have to be invested unnecessarily. Ultimately, for the time being, time is an extremely valuable commodity in our culture.

What are the benefits of animated feature films in a business sense?

Explainer videos solve the substantive questions about a product or service in no time at all. Normally, the FAQs have to be searched for on a website first and then the laborious research begins to determine whether the question that needs to be answered is really there. The explanatory video only takes a short time and gradually resolves all FAQs, so that ideally no questions should be left unanswered after watching the video . These questions can sometimes be answered before they even arise with the potential customer.

Another plus for animated videos is their staying power in the memory after they've been watched. Studies have shown that when using audiovisual media, around 95% of the information can be retrieved in the medium term. This is an incredible value that a written text cannot offer. In the most common articles on various websites, the reader's attention span is designed to be 2 minutes or less. After that, more information is lost without interruption. The substantial information must therefore be accommodated at the beginning. The explainer video does not have this problem. This is an advantage for companies that have to assert themselves in the market and want to act in a memorable way.

An important factor is the efficiency of the website . Studies have also shown that websites that feature a video also get five times more time spent by their visitors . But that's not all, because a long stay on the website is rewarded with a refined ranking on Google. Google loves websites that feature videos, which keep users on the site for longer. The ranking goes skyward and the organic users increase by themselves. This brings traffic and with the traffic comes higher sales and thus income at the same time. Animated feature films are the absolute friend of every SEO or content manager.

Nevertheless, the undisputed greatest benefit is that animated videos can educate customers about products and services 24 hours a day . Representing your business doesn't end there, and you can rest assured that this will result in even more customers accessing the site. Just think about the global sales of your product. Different time zones have to be taken into account and especially on the international market you certainly want to get customers from North America and Asia on board, regardless of their customers.

What makes a good animated strip?

It is ultimately a creative process that creates an explainer video. A good idea should always be the foundation. After that, however, it becomes extremely manual, because a great deal has already been gained with good graphic design. The strip must also grab and address the addressee so that he also watches the entire video. It should by no means appear boring or dull. Too simple can be harmful, but too well thought out. The positive aspects and advantages of a product or service for the customer are always the star of the explainer video and should be the focus. In this case, animated feature films exclusively form the framework for the pragmatic consumption of complex topics.

The explainer video as an entrepreneurial marketing tool

The great marketing power of video platforms such as YouTube or Vimeo has become immensely important for companies today. This is where customers are won and kept. The explainer videos are characterized by high click rates and conversions, so that no company can afford to do without them.

For many buyers, an explanatory video is also essential after purchasing a product , because it can provide quick support when it comes to putting a product into operation and individual steps in the right order are mandatory. The explanatory video is then much more popular than waiting for hours on a telephone support hotline.

About the author

Carsten Müller has been dealing with topics related to marketing, advertising and information transfer for over 25 years. Together with his team, he helps companies to explain complex products, services and internal processes in a comprehensible way with the help of a Scribble video .
The result:

✔

Interested parties who understand your product more quickly and thus become customers more often

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Grateful employees who no longer have to struggle through hundreds of pages of training documents

His agency www.scribble-video.de has been dealing with topics related to strategic planning, marketing strategy, advertising and sales from the very beginning.