Why a name tag should be more than a name tag

Wednesday, July 15, 2020

namensschild-individueller-design-92064_m.jpgWell-designed name tags are part of the corporate identity and have a great impact both internally and externally. They are a kind of calling card for the company or the doctor's office and also show the appreciation you have for your employees.

Functions of name tags

The purpose of the signs is, of course, to provide information about a person's name . But they have other functions, because you could also provide information about the name with a sticky note that you attach to clothing with a safety pin. The glaring example clearly shows that the transmission of the name is obviously not the sole purpose of name tags.

The name tag
- belongs to the image of the company,
- supports recognition ,
- contributes to the identification of employees with the company,
- supports team building and
- expresses appreciation.

You don't achieve this by attaching a note to the employee, that's clear. But many commercially available signs are just "a sign with a name", they neither express individuality nor are they suitable for building an image.namensschild-in-sonderform-92064_m.jpg

External impact: Name tags as the corporate identity

They had a logo designed, designed lettering, use special stationery and have a website in the same style. Why don't you also use the graphic CI elements on the name tags? No space on the sign?

Blow up the frame of the shield. Who says name tags have to be square? Your logo may protrude from the sign , so it immediately catches the eye. In general, special shapes attract attention.

Think in unusual directions, because laser technology enables the production of individual name badges made of acrylic glass with laser-polished edges. A flower for florists, a hammer for the craftsman - such special shapes are possible . Show what your company stands for on the sign. A print behind acrylic glass with a 3D effect rounds off the appearance.

Internal effect: meaning of the name badges for the employees

namensschilder-team_m.jpg It is easier to identify with a company that provides an attractive name tag. The uniform look also creates a feeling of togetherness . This welds the staff together as a team.

Why shouldn't permanent staff be expected to write signs themselves?

Bages with interchangeable inserts, while convenient, are more appropriate for staff who only work for you on a temporary basis. Even the prettiest name tag, which you can always rewrite, conveys the message "You are interchangeable" .

This impression of being replaceable at any time has an impact on work ethic. Why should an employee be fully committed to the company when it clearly shows that it can also work without them? With your own individually printed name badge, you can show the staff that they belong. Every employee is important and cannot be replaced at any time.

You see, a name tag has a profound effect. Integrate it into all measures that serve to develop a corporate identity. Take advantage of the options that modern individually designed acrylic bages offer you.
Related links:
Name tags in the online shop Blog article: Name tags in comparison Blog article: Which font is suitable for name tags Blog article: Can employers ask for name tags?