A successful trade fair appearance begins long before the gates open. A mobile exhibition stand is particularly worthwhile for companies that are regularly on the move – easily transportable, quickly set up, and sustainable. Such systems allow you to respond flexibly to different formats while still maintaining a professional appearance. They save time, personnel, and logistics costs – while maintaining impact and reusability.
A trade fair appearance is much more than a few days of presence with a beautifully decorated booth. To avoid your participation ending in chaos or wasting potential, a structured approach is worthwhile. Think of your trade fair appearance in three clear phases: Preparation, Execution, and Follow-up. Each presents its own challenges – and opportunities.
When taking part in trade fairs and events, the first impression is crucial. The correct labeling of roll-ups, banners and mobile displays can make the difference between an average and an unforgettable appearance. In this article we will introduce you to creative and effective labeling ideas that are guaranteed to attract attention.
Name badges are indispensable in many areas of business life. They make it easier to get to know employees, promote communication and leave a professional impression. But did you know that name tags can be more than just a practical tool? With name badges that bear your logo you can present your identity in style and leave a lasting impression on customers, business partners and employees.
When it comes to planning outdoor events, exhibition tents are one of the best options. These practical and versatile tents not only offer protection from the elements, but also serve as an attractive stage for your products and services. In this article, you'll discover the many benefits of trade show tents and how they can take your events to the next level.
Congress, trade fair or other large event. Many companies at their stands. Even more people. What helps to orient oneself in this crowd and to find a suitable conversation partner? One little thing that can't be overlooked - name tags . It will soon become clear who is exhibiting at the trade fair and who is just a visitor, and you already feel safer and more comfortable.
Long gone are the days when doctors and other practice staff appeared impersonally in front of patients in their white coats. Nowadays the practices have modern work clothes with name tags . From the name tag, the patient gets an idea of who belongs to the practice staff, their names and occupation. A small detail such as a name tag on the staff gives the patient a sense of well-being.
In the long term, trade fairs are indispensable for Germany as a business location. Virtual presentations cannot replace real trade fairs in the long run. But the events will change in the future, because there is currently no end in sight to the corona pandemic. The trend is towards compact real trade fairs with digital supplements.
In order to stand out from the huge number of business cards at events, trade fairs etc. and to make a good impression on business contacts, you should design your business cards as memorable as possible. There are numerous finishing processes for this - color cutting, embossing foil printing, letterpress, etc
Haptic advertising media are still indispensable in marketing. Promotional items with ecological aspects are playing an increasingly important role in corporate communication. More and more companies rely on sustainable customer gifts for their advertising campaigns.
Can an employer oblige its employees to wear name tags ? The business owner often has a legitimate interest in his customers knowing who they are talking to. Employees often prefer to avoid it because of the potential impact on their personal lives. But what does the legislature say on the subject?
Well-designed name tags are part of the corporate identity and have a great impact both internally and externally. They are a kind of business card for the company and also show the appreciation you have for your employees.
The information board is one of the most popular media of visual communication. Whether equipped with notices or labeled with a marker, the magnetic boards , whiteboards and pin boards inform employees, customers and visitors. You can find an overview of the advantages and disadvantages of different models in our blog article.
Anyone who visits trade fairs and performance shows sometimes has the impression of moving around at a fire brigade exhibition. Almost every booth is shown in red . Some exhibitors even make the mistake of using different shades of red.
Take the time to think about your trade fair appearance . Remember, you are a host. You receive your customers at the trade fair. Put yourself in the role of the host right from the planning stage.
What is a display panel? A transparent display for presenting a paper document on both sides. Several display panels combine to form a functional and easy-to-use display panel system that resembles a book. The documents are well sorted, you can leaf through them and find what you need quickly. This brings order and clarity to the paper chaos.
Exhibition walls form a basic building block of every exhibition stand. With their huge advertising space, they attract visitors and arouse interest in the company. You can read in the blog article what types of exhibition walls there are and what you should pay attention to when choosing an exhibition display.
Even in the age of the Internet, the presentation of brochures is an important pillar of customer retention . Well-placed brochure stands reach your potential customers in a very natural way and motivate them to take information about your company or your product with them.
With the large number of fonts that a word processing program offers, it makes sense to let your creativity run free. But only a few fonts are useful for writing on name tags . These fonts are called "sans serif", examples of which are Helvetica, Futura and Arial.
Name badges are available in many different designs and as is well known, those who have the choice are spoiled for choice. We provide an overview of the lettering, attachment, shape and material of the name badges and tell you about the advantages and disadvantages of various solutions.
To ensure that the effect of the company event does not quickly fade, it is essential to provide the guests with information and advertising material to take away. Collapsible brochure stands allow the brochures to be presented attractively and, thanks to the foldable frame, can be assembled and dismantled in a flash.
The most important thing about a trade fair stand is that all the equipment forms a unit and is tailored to your company. The minimum equipment includes exhibition walls, exhibition counter and exhibition tables. Furthermore, advertising banners and brochure displays are almost indispensable.
Banners are used for presentation and advertising at trade fairs and events. They should offer a large printing area and also be easy to remove and dismantle so that transport and storage are easy. With a product comparison , we give an overview of the advantages and disadvantages of different banner systems.
