Outdoor advertising tips

Outdoor advertising is intended to draw customers' attention to a business and encourage them to enter. It serves to a lesser extent to provide detailed information about the services of a company.

Legal information about the advertising measures

A distinction must be made here as to whether it is a matter of public traffic space or areas that are available to the company. In the first case, a permit from the municipality for the special use is usually required. This applies both to variable measures, such as poster stands, and to fixed solutions such as pylons. Depending on the municipality and the size of the advertisement, a planning application may even be necessary.

On the other hand, a company can use almost any advertising medium that it deems appropriate in its own parking lot . However, the signs must not obstruct the view of adjacent streets. There are also restrictions on the content of advertising. It must not be offensive.

Promotional Material Claims

Even signs that are only left outside for hours are exposed to the elements. Therefore, the material should be resistant to UV light , moisture and frost . Acrylic glass , stainless steel and anodised aluminum have proven their worth.

In addition, there is wind to consider. Especially with pavement signs that are not firmly attached to the ground, there is a risk that they will fall over or fly away in strong winds. The operator is liable for all damage caused by his advertising material. Therefore, heavy stands or attachment to the floor are extremely important. In the case of variable setups, this is usually done using pegs or weights.

Choice of advertising material for the outdoor area

First of all, the decision must be made whether it should be a permanent or a variable solution.

Permanent promotional items

Outdoor signs for the wall are a popular advertising medium. They are placed near the entrance and serve more to provide information about the exact location of a company that the customer already knows. They are less suitable for drawing attention to a company.

If there are several companies in one building, free-standing sign systems make sense. They inform visitors which companies or practices can be found in this building and show the way.

Pylons are ideal to serve as an eye-catcher . They can be made eye-catching with individual printing. Even from a distance, you can see where a company is located. A large logo advertising pylon is perfect for promoting operations in industrial areas.

Advertising columns can be used like pylons. Due to the flat or slightly curved fronts, they are also ideal for presenting overview plans for orientation or for providing information about the companies located in the building. Typical fields of application for advertising steles are business centers, public buildings, shopping centers and department stores.

Flexible advertising media

Beach flags, beach flags and ground banners fulfill similar tasks as pylons. They should attract attention and make customers aware of a company. These advertising media are very versatile because they can be set up quickly and easily. They are suitable for use at trade fairs , at stands at exhibitions and to draw attention to a company on streets and squares .

Customer stoppers are stand-up displays, usually with snap frames, that stand on sidewalks . They slow down pedestrian traffic and draw attention to operations. The posters mounted on the frames are interchangeable, so pavement signs are ideal for providing information about temporary campaigns. They are often used when a store advertises discounts or to present a restaurant's menu of the day.

Selection according to the purpose of outdoor advertising

Outdoor advertising has a double effect. It informs where a company known to the customer is located or draws attention to a company.

Companies with regular customers who are well known locally do not necessarily have to draw attention to the company. But signs showing customers exactly where the entrance is or pylons showing the way to the company in the maze of industrial areas are always useful.

Businesses on streets with heavy pedestrian traffic that are looking for walk-in customers need pavement boards or floor banners. These lead spontaneously from the flow of traffic into the company's premises.

Well thought-out outdoor advertising helps customers find the business. This increases sales in the long term.