Create a customer path in the store – this is how you guide customers to purchase!

Customers' interest in purchasing one or more of your products begins before they even enter the store. The customer journey therefore starts directly at the shop window or even at the customer stopper. When designing your store, it is therefore important to create a well-thought-out customer journey that ultimately leads to your customers seeing, trying on and purchasing the products. Here you will find all the important tips about customer journeys and their development.

A special stand for goods ensures more sales

If you want to increase sales in the short term, product displays and special stands are a perfect option. The costs of the measure are low compared to other sales promotion measures such as presentations or special campaigns with bonuses. Nevertheless, the effect on customers is amazing. They are increasingly reaching for the goods that you offer at special stands and in special displays.

Outdoor advertising tips

Outdoor advertising is intended to draw customers' attention to a business and encourage them to enter. It serves to a lesser extent to provide detailed information about the services of a company. You can read in our article what is legally applicable and what you should pay attention to.

Why a pavement stopper increases sales

A scientific study of consumer behavior confirms that a pavement sign placed in front of the shop is noticed by many passers-by and arouses interest in the offer. A pavement stopper is a cheap and easy way to reach a large number of potential customers without taking any action.