
Create a customer path in the store – this is how you guide customers to purchase!
Customers' interest in purchasing one or more of your products begins before they even enter the store. The customer journey therefore starts directly at the shop window or even at the customer stopper. When designing your store, it is therefore important to create a well-thought-out customer journey that ultimately leads to your customers seeing, trying on and purchasing the products. Here you will find all the important tips about customer journeys and their development.