The right equipment for a trade fair stand
Sunday, July 1, 2018
Regardless of whether it is a small exhibition or an international industrial trade fair, a certain basic equipment is part of every trade fair stand. This has a significant influence on the response that your trade fair appearance triggers.
Uniform color and design are a prerequisite for your regular customers to find you at the trade fair and for new customers to associate the stand with your company. How much these features contribute to the "face" of a company is shown, for example, by the appearance of Telekom, the color Telekom magenta (#E20074) and one letter are enough and everyone can tell which company is meant.
The entire facility must also be robust and stable, because it is often assembled and dismantled. In addition, small packing dimensions and light weight are very important to simplify transport and storage.
- The exhibition counter is used to display and store information material. Here you will conduct detailed discussions and give interested parties information folders that are tailored to their individual needs.
- Large pop-up displays , also known as exhibition walls, delimit the exhibition stand and at the same time shape the appearance. A high-quality, full-color print on the mobile wall is therefore absolutely necessary.
- Small exhibition tables are decoration, suitable for offering refreshments and to serve as a distraction for those interested when they have to wait.
- Customer stoppers or free-standing banners direct visitors to your trade fair presence. It makes sense that everyone who passes by will immediately recognize what you offer and who you are.
- Brochure stands are used to display advertising material. They give an overview of your offer and enable interested parties to provide themselves with material.
- Don't forget to use the counter and tables to inform about table displays . Unlike brochures lying flat on the shelves, these can also be seen from a distance.
Polls, sweepstakes or raffles are also highly recommended, which allow visitors to the stand to leave their contact details in a raffle box. This gives you the opportunity to contact them later.
Pictures and films are good information, but of course they do not replace a look at a real product or at miniaturized replicas. Showcases on the counter are perfect for presenting the exhibits but protecting them from being touched.
The most important thing is that the complete equipment of the exhibition stand forms a unit and is tailored to your company.
equipment requirements
Your exhibition stand should stand out from the other stands in its entire inventory and be clearly assigned to your company.Uniform color and design are a prerequisite for your regular customers to find you at the trade fair and for new customers to associate the stand with your company. How much these features contribute to the "face" of a company is shown, for example, by the appearance of Telekom, the color Telekom magenta (#E20074) and one letter are enough and everyone can tell which company is meant.
The entire facility must also be robust and stable, because it is often assembled and dismantled. In addition, small packing dimensions and light weight are very important to simplify transport and storage.
This is essential
The minimum equipment includes exhibition counter, exhibition walls and exhibition tables . Customer stoppers or banners are also required, as well as brochure stands . - The exhibition counter is used to display and store information material. Here you will conduct detailed discussions and give interested parties information folders that are tailored to their individual needs.- Large pop-up displays , also known as exhibition walls, delimit the exhibition stand and at the same time shape the appearance. A high-quality, full-color print on the mobile wall is therefore absolutely necessary.
- Small exhibition tables are decoration, suitable for offering refreshments and to serve as a distraction for those interested when they have to wait.
- Customer stoppers or free-standing banners direct visitors to your trade fair presence. It makes sense that everyone who passes by will immediately recognize what you offer and who you are.
- Brochure stands are used to display advertising material. They give an overview of your offer and enable interested parties to provide themselves with material.
- Don't forget to use the counter and tables to inform about table displays . Unlike brochures lying flat on the shelves, these can also be seen from a distance.
Valuable additions to the exhibition stand
At larger trade fairs in particular, it makes sense to lure visitors to the stand with flags and encourage them to stay longer at the stand. This can be achieved with floor displays containing a catalog to browse or a monitor. This prevents potential customers from rushing past the stand because there is so much to see at the fair.Polls, sweepstakes or raffles are also highly recommended, which allow visitors to the stand to leave their contact details in a raffle box. This gives you the opportunity to contact them later.
Include assortment-related inventory
Those who offer services such as insurance often do not need to visualize them. The situation is different when goods or handicraft services are advertised.Pictures and films are good information, but of course they do not replace a look at a real product or at miniaturized replicas. Showcases on the counter are perfect for presenting the exhibits but protecting them from being touched.
The most important thing is that the complete equipment of the exhibition stand forms a unit and is tailored to your company.
