Personalize your trade fair presence
Sunday, December 1, 2019
Take the time to think about your trade fair appearance. Remember, you are a host. You receive your customers at the trade fair. Put yourself in the role of the host right from the planning stage.
We are sure that you would not expect your guests to do this. Of course it is not necessary to buy new decorations and table linen every year, but what has obviously suffered should be sorted out.
Set this standard for your trade fair presence as well. Check the available material - from the brochure stand to the exhibition counter. Look at it critically. Anything that looks "used" goes in the trash. Buy replacements in time.
Unfortunately, this is also the appearance of many companies at trade fairs. The stalls are obviously cheap, an individual touch is missing, after all you want to use them again and again. The highlight are balloons and candies. The latter seem to come from the last carnival parade. So that customers don't feel like they're at a children's birthday party, disposable lighters and pens are also available as gifts. Of course, everything has to be cheap, but it shouldn't be cheap.
Think about how you will design the exhibition stand. A picture of the company or the owner is a good solution. Try not to offer mass-produced goods in the give-aways either.
Rely on original gifts that suit the company. A corrugated cardboard plant cube (plant container made of cardboard, soil and seeds) or pencils with seed pods are suitable for all companies that want to emphasize a "green note". Those who earn their money with hospitality or food should consider distributing edible coffee mugs or multifunctional cutlery (knife, fork, bottle opener in one).
High-quality sweets and unusual key rings are offered as non-specific gifts at the fair. Also, have slightly more expensive gifts ready for loyal customers. Power banks and USB sticks are very popular here.
- Some of it needs to be customized, the more personal the better.
- Make the logo the center of attention.
- Have sufficient brochures ready.
- Look for original promotional gifts and order them in good time before the trade fair.
The material from the trade fair appearance of previous years
How would you host friends at home? Would you dig out the old tablecloths and decorations? Decide according to the motto: "It's very much needed, but is it still enough?"We are sure that you would not expect your guests to do this. Of course it is not necessary to buy new decorations and table linen every year, but what has obviously suffered should be sorted out.
Set this standard for your trade fair presence as well. Check the available material - from the brochure stand to the exhibition counter. Look at it critically. Anything that looks "used" goes in the trash. Buy replacements in time.
The personal touch at the exhibition stand
Let's go back to the role of host. Imagine putting some artificial flowers on the table with the paper tablecloths. They offer the range of discounters for drinks and the food comes from the snack bar on the corner. Such an appearance is cheap, practical and likely to cause the guests to turn away in horror.Unfortunately, this is also the appearance of many companies at trade fairs. The stalls are obviously cheap, an individual touch is missing, after all you want to use them again and again. The highlight are balloons and candies. The latter seem to come from the last carnival parade. So that customers don't feel like they're at a children's birthday party, disposable lighters and pens are also available as gifts. Of course, everything has to be cheap, but it shouldn't be cheap.
Think about how you will design the exhibition stand. A picture of the company or the owner is a good solution. Try not to offer mass-produced goods in the give-aways either.
Interesting gifts maintain friendship
At trade fairs, customers expect to receive small gifts . As a rule, avoid products that are available at every stand, including the aforementioned balloons, pens and lighters. A classic is always a good idea, these are cloth bags to transport the brochures.Rely on original gifts that suit the company. A corrugated cardboard plant cube (plant container made of cardboard, soil and seeds) or pencils with seed pods are suitable for all companies that want to emphasize a "green note". Those who earn their money with hospitality or food should consider distributing edible coffee mugs or multifunctional cutlery (knife, fork, bottle opener in one).
High-quality sweets and unusual key rings are offered as non-specific gifts at the fair. Also, have slightly more expensive gifts ready for loyal customers. Power banks and USB sticks are very popular here.
This is how the trade fair appearance will be a success
- Make sure that the exhibition walls , exhibition counters , tables and brochure stands are clean and undamaged.- Some of it needs to be customized, the more personal the better.
- Make the logo the center of attention.
- Have sufficient brochures ready.
- Look for original promotional gifts and order them in good time before the trade fair.
