5 mistakes when buying signs and presentation systems

Avoid costly mistakes when buying signs and presentation systems. Learn what matters regarding material, size, and application – explained practically and clearly.

5 examples of successful customer journeys

Customer routes are an optimal basis for guiding customers in the store to where they can find exactly what they want or what they didn't know they needed. There are different customer journeys that you can implement in your store. We have put together five successful customer journeys, which you can use to describe which form suits your retail business.

Create a customer path in the store – this is how you guide customers to purchase!

Customers' interest in purchasing one or more of your products begins before they even enter the store. The customer journey therefore starts directly at the shop window or even at the customer stopper. When designing your store, it is therefore important to create a well-thought-out customer journey that ultimately leads to your customers seeing, trying on and purchasing the products. Here you will find all the important tips about customer journeys and their development.

A special stand for goods ensures more sales

If you want to increase sales in the short term, product displays and special stands are a perfect option. The costs of the measure are low compared to other sales promotion measures such as presentations or special campaigns with bonuses. Nevertheless, the effect on customers is amazing. They are increasingly reaching for the goods that you offer at special stands and in special displays.

Comparison of display panel systems

What is a display panel? A transparent display for presenting a paper document on both sides. Several display panels combine to form a functional and easy-to-use display panel system that resembles a book. The documents are well sorted, you can leaf through them and find what you need quickly. This brings order and clarity to the paper chaos.

Floor stand as part of indoor signage

Information signs and notices can be presented clearly and flexibly with the information stands. A floor stand can be set up in a different place at any time. This is a great advantage when the room occupancy changes. Even if there are different ways to a room and you want to direct the flow of visitors, floor stands are the ideal solution.

Why a pavement stopper increases sales

A scientific study of consumer behavior confirms that a pavement sign placed in front of the shop is noticed by many passers-by and arouses interest in the offer. A pavement stopper is a cheap and easy way to reach a large number of potential customers without taking any action.