Labeling ideas for trade fairs and events: How to leave a lasting impression
Saturday, February 1, 2025
When taking part in trade fairs and events, the first impression is crucial. The correct labeling of roll-ups, banners and mobile displays can make the difference between an average and an unforgettable appearance. In this article we will introduce you to creative and effective labeling ideas that are guaranteed to attract attention.The power of clear messages
A clear and memorable message is the heart of every successful label. Less effective messages such as “Our products are great” or “We are a company with experience” seem generic and are often not remembered. Instead, you should formulate statements that are specific and targeted, such as “Innovations that make a difference” or “Your partner for sustainable solutions”.These precise formulations underline your brand values and leave a lasting impression. Your core message should be understandable in just a few seconds. Use short, meaningful slogans that get to the heart of your offer or brand values. For example, “Innovations that move” for technology companies or “Your partner for sustainable solutions” for environmental companies.
The message should always be in line with your corporate design in order to create recognition value. In addition, use keywords that arouse emotions or arouse curiosity, such as “forward-looking”, “sustainable” or “tailor-made”.
Choice of colors and typography: Less is more
Colors and fonts have a huge impact on how your message is perceived. Contrasts such as black on yellow or white on dark blue can create strong visual effects and increase readability. Sans serif fonts like Arial or Helvetica are great for modern designs, while fonts like Times New Roman or Garamond go for a more classic look. However, avoid using playful or difficult-to-read fonts such as Comic Sans or Papyrus, as these can appear unprofessional.When choosing colors, bright combinations such as red on green should be avoided as they are difficult to read and tire the eyes. Use contrast to ensure readability and limit yourself to a maximum of two to three colors. The font should be large enough to be readable from a greater distance.
A tip: For a modern design, use sans serif fonts such as Arial or Helvetica and ensure there is sufficient line spacing to increase readability. You can also add color accents to highlight certain information such as offers or call-to-actions.
Creative designs for roll-ups
Roll-Ups are perfect advertising media that are mobile and easy to set up. They are available in common sizes such as 85 x 200 cm or 100 x 200 cm and are therefore compact and eye-catching at the same time. The materials available are PVC, polyester or fabric, which are characterized by their robustness and reusability. To make optimal use of the vertical space and present your message effectively, please note the following points:✔
Imagery: High-quality, large images attract attention. For example, use an image of your main product or an emotional representation of your service.✔
Call-to-action: Place a clear call to action such as “Try now” or “Visit our website ". A call to action in a bold color can be particularly effective.✔
Logo and contact information: Your logo should be clearly visible, and important contact information such as website or telephone number should be at the bottom of the roll-up.✔
Additional texts: Use subheadings or bullet points to present details clearly.Banner: The eye-catcher from afar
Banners are ideal for attracting attention from a distance. To make your main message easy to read from a distance, use a large font, avoid long texts and concentrate on one or two key messages.Use diagonal lines, bold shapes, or bold colors to create a dynamic design. Moving elements such as animated LED banners can also be helpful.
Integrate QR codes that guide visitors to further information. This provides an interactive component and saves space. Place the code strategically, for example at eye level or near a call-to-action.
Mobile displays: flexible and versatile
Mobile displays offer a variety of ways to showcase your brand. Well-known brands such as Expolinc or Nomadic Display offer high-quality systems that are easy to transport and set up. Examples of this are foldable counter displays, pop-up walls or rollable presentation systems. These products are available in different sizes and can be expanded modularly as required. Materials such as aluminum frames with textile coverings or PVC panels ensure stability and a professional appearance. Here are some moments to note:1. Modularity: Use modular displays that can be adjusted to fit different event sizes. Combine different modules to attract attention.
2. Interactive Elements: Incorporate digital screens or touchscreens that engage visitors and reinforce your message. You can also show mini demos or videos that explain your product or service.
3. Backlighting:: Displays with LED lighting highlight your message and attract attention, especially in poorly lit exhibition halls. Experiment with color changes to create additional visual interest.
A growing trend at trade fairs and events is the focus on sustainability. Use environmentally friendly materials such as recyclable banner fabrics or displays made from reusable components. Communicate your environmentally conscious message visually, for example through symbols or seals that emphasize sustainability.
