Exhibition stand - not red again!

Anyone who visits trade fairs and performance shows sometimes has the impression of moving around at a fire brigade exhibition. Almost every booth is shown in red . Some exhibitors even make the mistake of using different shades of red.

The Red Peril

The red color increases energy levels, stimulates all processes in the body and stimulates metabolic activities. It increases conscious experience and feeling. Red stands for ripe fruit, so it promises enjoyment. Crucial in marketing: Red attracts attention . So many heads of advertising departments say to themselves - let's design the exhibition stand in red.

But red also signals danger, it is a warning color . It prohibits you from continuing to drive at traffic lights, indicates no entry or passage and generally stands for "Hands off, there is danger here". Anyone who finds something red in nature can assume that it is often poisonous. Strawberry Frogs, Toadstools and Coral Snakes look pretty, but be careful - they're poisonous.

Red also stands for hatred, anger, anger, aggressiveness and immorality. Certainly no head of marketing wants to make this association with his company.

Exhibition stand: Getting noticed is relative

Of course, the red toadstool stands out in the forest. However, the trade fair stand is not in the green forest, but often under a large number of other red trade fair stands . A blue or green bloom will stand out on a red carpet. If you want to stand out from the crowd at the trade fair, you should not rely on the popular red.

In general, it's not about attracting attention at any price. Interested parties who go to trade fairs are usually attentive, you don't have to draw their attention to yourself with a red hammer. It is more important to give your own company a face and to associate it with a colour . Telekom has clearly demonstrated it with the color magenta (RAL-4010). Through the consistent use of an individual color, the shade is now firmly linked to the former yellow giant.

Tip : Do without the popular red and rather make your own color your corporate color . This can have a connection to the purpose of the company (green for organic), this is not necessary. It is important that it is a unique color that makes you stand out from the crowd. Ideally, you can even have them protected as a color trademark.

Switching from red to an individual color

You certainly don't want to have all the exhibition stands stamped out immediately. This is also not necessary, because you have two options:

- Your new color harmonizes with red. Combine stands in the old and the new color.
- Turn on white . Red goes well with white. Set the new color on the white background. Gradually replace the red booths with booths in the new corporate color.

Be creative, don't get stuck with the color red. Use the color scheme to present your company as unique.