Sustainable promotional items for corporate communication

Saturday, August 15, 2020

werbeartikel-nachhaltig-1_m.jpgHaptic advertising media are still indispensable in marketing. Promotional items with ecological aspects are playing an increasingly important role in corporate communications.

More and more companies rely on sustainable customer gifts made from recycled or renewable materials, environmentally friendly production and short transport routes for their advertising measures. The online shop for sustainable promotional items has specialized in such "green" give-aways.

Sustainability in communication

The fact is - sustainability is heavily negotiated in public communication. More and more consumers are paying attention to how companies and brands position themselves in relation to the environment and what values ​​are represented. For modern companies, this means reacting appropriately to this development.

The current sustainability debate and the use of valued giveaways do not have to be mutually exclusive . It should be noted that sustainable consumers are not the same as advertising or consumption refusers. On the contrary: they want to be taken seriously and credibly convinced by brands.

Product variety of ecological promotional items

Anyone who only thinks of seed bags and jute bags when they think of "green" advertising media does not yet know the large and impressive range of products and materials . Environmentally friendly promotional items have long been modern, cool and innovative. Whether elegant USB sticks made of wood or cork, mousepads made of papyrus or pens made of FSC-certified wood or recycled materials.

Especially unusual promotional items such as the Sprout pencil , which ends up in the flowerpot after use and blossoms into new life as a flower, vegetable or herb, convince with their innovative strength.

Whether as giveaways at a trade fair, small promotional gifts on open house days or Christmas gifts for customers - ecologically sustainable promotional items protect the environment and strengthen the positive image of the company.werbeartikel-umweltbewusst-1_m.jpg

Advantages of sustainable advertising ambassadors

Ideally, promotional items not only suit the company, but also convey the right message. Sustainable aspects convey certain values ​​such as environmental awareness, quality and commitment , which are cleverly linked to your company thanks to an individual logo imprint on the promotional item.

This creates trust and strengthens customer relationships. Useful promotional items in particular are valued and used in the long term, which, in addition to ecological sustainability, means efficient use of your marketing budget . The advertising stays visible in the customer's field of vision for a long time and stands out from conventional giveaways thanks to the "green" basic idea.

What initially developed in a niche is today and will continue to be the a priori: Discover the world of sustainable promotional items!
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