A special stand for goods ensures more sales

Friday, May 15, 2020

infostaender-mit-haken-88883_m.jpgIf you want to increase sales in the short term, product displays and special stands are a perfect option. The costs of the measure are low compared to other sales promotion measures such as presentations or special campaigns with bonuses .

In addition, the use of special points of sale requires little effort . Nevertheless, the effect on customers is amazing. They are increasingly reaching for the goods that you offer at special stands and in special displays.

Overview of special places for goods

a) Shelves at the checkout

Advantage : The customer usually stays in front of the shelves for some time because he is waiting for the checkout to be processed. He cannot overlook the goods. Luxury foods and sweets in particular trigger an impulse to buy . A special feature is the so-called Quengelware , i.e. products that children desire. They induce parents to buy the goods by whining.

b) Pallet displays - Cardboard display on pallet

Advantage : The displays serve as a pretty eye - catching shelf . The goods can be delivered in the display, alternatively the assembly takes place on site. Setting up at the point of sale is easy, as only one pallet needs to be set down. The mobile cardboard display can also be moved within the point of sale at any time.

c) Floor stands and cardboard displays that stand without a pallet

Advantage : Since floor displays are not based on a pallet, a much freer and more creative design is possible. In addition, transport is easier because the displays are usually transported flat. They are usually real eye-catchers that the customer immediately notices.

d) Counter displays - small cardboard displays for placement on counters

Advantage : Can be folded very small and is extremely versatile. The displays are suitable for setting up on sales counters, in the free space next to the cash register and on sales shelves. As a rule, you can accommodate several counter displays in one store. They are particularly suitable for presenting rather small goods that are hardly noticeable without the display.

effect on the customer

First and foremost, special stands draw attention to a product. The customer does not overlook them. This may result in the customer buying solely because they remember the product . ("Oh yes, I need tissues too."). But a display usually triggers a much more extensive process:

- "What is in the display must be new." The consumer assumes that there must be a specific reason why a product is offered in a display. If he doesn't see any further clues as to why something is on the display, he usually assumes it's a new product.

- "That's cheap." The customer suspects a special offer, i.e. more content for the same price or a lower price. Words like "special offer" or "limited quantity" reinforce the impression.

- "That's noble." The display makes the goods appear more valuable. It has a similar effect as an elaborate outer packaging. Of course, the display itself must also make a noble impression.

Plan the use of special stands

1. First decide on the statement that you want to achieve with the stand. Should it only remind you of a product or convey an additional message?

2. Think about what kind of product display suits the advertised product and the desired effect.

3. Contact the trading partners . You need to know where they are willing to set up your special stands and what the costs are.

4. Draft the design . Be careful not to give false messages. For example, if you want to offer a regular product at a regular price, don't write a message on the display that promises a discount.

5. Organize the manufacture and distribution of displays and merchandise.mobile-promotheke-event-88974_m.jpg

displays and presentations

Well-designed displays are good for supporting presentations . The promoter stands at the display, distributes samples and provides information about the product. The display then remains in the shop. It is reminiscent of the presentation and serves as a sales shelf.

This combination extends the impact of a presentation . Since customers usually do not only shop in one store, they are also reminded of the presentation in places where it never took place. So you achieve a broad effect.

Always use the opportunity to present goods at special sales points, because such campaigns are cheap and always have a positive effect on sales.
Related links:
Blog article: Why a pavement stopper increases sales Blog article: Promote sales with vouchers and discounts Blog article: Increase in sales through competitions and lotteries