Refinement of business cards - which processes are there?

Tuesday, September 1, 2020

visitenkarten-folienpraegung-gold_m.jpgThe personal business card is part of the basics of business equipment for everyone. However, in order to stand out from the huge number of business cards at events, trade fairs, etc. and to make a good impression on business contacts, it is important to design your own business card as eye-catching and memorable as possible. There are numerous mechanical and manual finishing options for this.

Foil embossed business cards - gorgeous in gold or silver

Foil stamping , also known as hot foil stamping , impresses with beautiful light reflections and the fine embossing that you can feel. This printing process is often used on business cards and letterhead to give these print media a particularly high-quality look.

Hot foil stamping is possible in gold, silver or transparent (high gloss). Shiny logos or lettering allow the viewer's eye to linger longer on the business card for the decisive moment.visitenkarten-blindpraegung_m.jpg

Business cards with blind embossing - discreet but effective

If you prefer more discreetly finished printed matter, you can have your business cards finished with blind embossing . The desired elements are embossed or embossed into the paper surface using an embossing stamp.

The play of light and shadow creates beautiful accents on the logo or text, which can also be felt with the fingers due to the three-dimensional deformation of the paper surface.

The blind embossing emphasizes the character of the substrate instead of distracting from it. An absolute eye-catcher of simple beauty that gently draws the eye to the company logo or the advertising message.

Business cards with letterpress - trendy and unique

Traditional book printing or letterpress is currently making a comeback. Especially when it comes to business cards, invitations and Christmas cards, the trend is moving away from mass production towards individual printed matter with a unique character.

With this printing process, the motif is embossed into special letterpress paper . The deformation of the paper surface can be felt with the fingers and creates a beautiful play of light and shadow. These relief-like indentations give the business cards a unique look.

Colored business cards - elegant cut edges

The color cut is one of the trends in the finishing of printed matter. This finishing process has been known for decades in the form of the gold border or gold edge - for example in prayer and hymn books. Nowadays it is also used to refine business cards or high-quality invitations.

Metallic colors such as gold and silver are particularly popular when it comes to finishing the cut edges of business cards. At the same time, however, the demand for color cuts in one's own corporate identity house color or other, especially strong, color tones is increasing.

The raw edge refinement looks particularly chic in combination with letterpress in the same colour.
At Druck-Elite-Premium.de the color cut is possible in any desired HKS or Pantone tone or even in neon tones.

Give your business cards a high-quality look and not only include the front and back, but also the four edges in the design.

Edge finishing with foil cutting - let edges shine

With this finishing process, it's the edges that count! Whether in gold, silver, neon green or pink - foil cutting gives every business card a special character that will be remembered.

In contrast to color cutting, no colors are applied to the edges when foil cutting, but hot foils are used. The color is on a thin carrier film. This is transferred to the edges of a business card with the help of high heat and makes the edges shine permanently.

There are no limits to the desired color when cutting the foil - both colored and metallic foils are possible.
Related links:
Blog article: What types of printing are there? Blog article: How to print textiles? Blog article: Sustainable promotional items in corporate communication