Draw more attention to information signs
Saturday, September 1, 2018
You may be surprised that a sign doesn't get the attention you expected. This is often due to the fact that it is not placed in the field of view of passers-by.
For this reason, signs containing important information should never be simply hung flat against the wall . The notice such as "Registration on the 1st floor" is overlooked there and your visitors wander through the house looking for registration. A wonderful and perfectly designed sign announcing an interesting event is also overlooked by many interested parties.
Compared to the free-standing information stands, the signs attached vertically to the wall have 3 major advantages:
- They remain in place and cannot be moved to another place by unauthorized persons.
- A sign on the wall does not disturb the movement space. This aspect is particularly important in corridors.
- It can be installed at a height of approximately 2 meters and is therefore automatically within the range of vision of a person approaching the sign.
- A shade of blue is the best background if you want to offer something - blue is the color of mandatory signs.
- Red is a warning color, so you draw attention to dangers. Of course you can also refer to special offers.
- Avoid green because this color is reserved for safety signs. It points to emergency exits, assembly points and first aid stations. When designing the escape route signs, be sure to follow the currently valid international standard DIN EN ISO 7010 .
- Limit yourself to a simple clear message, even if you point out special offers on the flag sign. The inscription "Info here" with an arrow leading to an information board is more effective than a brief overview of the action.
How people perceive the environment
Man's gaze is directed forward, purely instinctively he always moves in the direction in which he is looking. This even applies if he doesn't walk but drives the car. It follows logically from this that he unconsciously sees a sign on the wall as he passes by, but does not read or understand its message.For this reason, signs containing important information should never be simply hung flat against the wall . The notice such as "Registration on the 1st floor" is overlooked there and your visitors wander through the house looking for registration. A wonderful and perfectly designed sign announcing an interesting event is also overlooked by many interested parties.
Place signs skillfully
Only a sign offering the message directly in view will be noticed with certainty. In addition to pavement signs and poster stands, wall signs of the "outrigger" or "flag sign" type are a good option. These protrude vertically into the room and can be placed just above eye level on the wall or suspended from the ceiling. For vertical wall mounting, use special holders in which the signs are clamped or to which you screw them.Compared to the free-standing information stands, the signs attached vertically to the wall have 3 major advantages:
- They remain in place and cannot be moved to another place by unauthorized persons.
- A sign on the wall does not disturb the movement space. This aspect is particularly important in corridors.
- It can be installed at a height of approximately 2 meters and is therefore automatically within the range of vision of a person approaching the sign.
Tips for designing outriggers and flag signs
So that the flag signs do not disturb anyone and there is no risk of accidents, you must attach them at a height of at least 2 meters. This makes it impossible for a visitor to study the sign in peace and quiet up close. However, he will notice it from a greater distance, provided that the color contrasts with the walls.- A shade of blue is the best background if you want to offer something - blue is the color of mandatory signs.
- Red is a warning color, so you draw attention to dangers. Of course you can also refer to special offers.
- Avoid green because this color is reserved for safety signs. It points to emergency exits, assembly points and first aid stations. When designing the escape route signs, be sure to follow the currently valid international standard DIN EN ISO 7010 .
- Limit yourself to a simple clear message, even if you point out special offers on the flag sign. The inscription "Info here" with an arrow leading to an information board is more effective than a brief overview of the action.
