Use brochure stands efficiently
Friday, November 1, 2019
A beautiful brochure stand alone is not enough to present the advertising material to customers. These 6 tips will help make your advertising a success.
When buying the brochure stand, use the size of the brochures that you normally display as a guide. If you want to remain flexible and distribute advertising brochures in different formats, a wall holder with brochure pockets can be a good solution.
Try to sort the brochures by topic and create a separate brochure type for each place on the stand. Also think about the look, the colors of the print material in the stand must match, but the customer should be able to see at first glance that there are different brochures.
Do not overfill the brochure stand. Large stacks of paper look untidy and encourage wasteful use.
Stick a notice "Empty? Ask our staff for a brochure" on each space in the brochure stand. When the last printed matter has been taken out, the customers will start talking to you. You can therefore animate the customer to seek dialogue by specifically displaying fewer brochures.
1. Lay out cheap and good brochures
Customers usually reach for the brochures that you offer to take away at the brochure stand without thinking twice. Usually they only decide at home whether they are interested in the material. Therefore, do not lay out any expensive brochures or catalogs in the brochure stand. Small leaflets and brochures with up to 6 pages are ideal.2. The promotional material must match the stand
Brochure stands for advertising material are available in different sizes. The size DIN A4 is widespread, but there are also stands for brochures in the size DIN A5 and DIN A6.When buying the brochure stand, use the size of the brochures that you normally display as a guide. If you want to remain flexible and distribute advertising brochures in different formats, a wall holder with brochure pockets can be a good solution.
3. Skilful presentation of the brochures
Fill all the slots on the stand with promotional material, but don't put the same brochures in different compartments. The customer usually does not look closely and would therefore carry a number of brochures home twice. This would be a waste.Try to sort the brochures by topic and create a separate brochure type for each place on the stand. Also think about the look, the colors of the print material in the stand must match, but the customer should be able to see at first glance that there are different brochures.
4. Check brochures several times a day
Your customers don't bother putting the brochures they put away in the right place. Therefore, encourage the staff to check the brochure stand several times a day and, if necessary, to sort or replenish the advertising material.5. Less is more
You don't need a huge brochure stand in which you offer 8 or 9 different brochures. A small stand offering 2 or 4 types of brochures is often sufficient. Before you buy the stand, think about what exactly you need.Do not overfill the brochure stand. Large stacks of paper look untidy and encourage wasteful use.
6. The "in the end" trick
Brochures are of course intended to provide information, but you make a sale in a direct conversation . Don't let customers rush into the store and disappear again after a few minutes with brochures in their hands. Talk to him and ask if you can help him.Stick a notice "Empty? Ask our staff for a brochure" on each space in the brochure stand. When the last printed matter has been taken out, the customers will start talking to you. You can therefore animate the customer to seek dialogue by specifically displaying fewer brochures.
