How brochure stands contribute to customer loyalty
Thursday, November 1, 2018
In the age of digital media, prospectuses seem outdated. On the contrary, advertising on paper and the presentation of publications on brochure stands is more important than ever.
Well-placed brochure stands at performance shows, trade fairs, open days or just in places with many passers-by are an alternative. Ideally, a brochure stand has an LCD, for example to present commercials. It attracts interested parties and provides information about the company's service package. Brochures to take away are of the utmost importance because they naturally reach your potential customers exactly where they are looking for the information - at the trade fair, at the open house, in the entrance area of your company, etc. Brochures are also excellent to provide detailed information about your services and products with beautiful photos. The contact details are also immediately at hand.
In your own premises , brochure stands are an interesting option, because you can place them near the usual routes of visitors. The disadvantage is that you can usually only lay out a few different advertising brochures in a clear manner. This type of presentation is ideal for offering material that provides an overall view.
Large wall brackets open up the possibility of offering a large number of different publications. They are an excellent solution for distributing brochures with detailed information. The only downside is that prospects seldom walk past the promotional material presented in this way. That's why it makes sense to attach such larger wall presentations to the wall, for example in a waiting room or in the entrance hall.
Small wall brackets are suitable for posting overview brochures near the exit. Or use simple transparent brochure boxes to offer detailed information close to exhibits. By the way, you can even place material outdoors in a box with a lid.
The fact is, even in the age of the Internet, a good presentation of brochures is an important pillar of customer loyalty. Brochure stands present your advertising brochures and information brochures clearly and to hand and motivate your visitors to take information about your company, your campaign or your product with them.
Brochure stands versus the Internet
The juxtaposition is not as absurd as you might think. Both are media that serve to remind your customers of you and to present new products. Thanks to ever more restrictive data protection laws, it is now hardly possible to actively engage in online acquisitions. The only way left is to throw yourself into the fray of the 100,000 providers who are all fighting for the top spots on Google. Especially for companies that are more regionally active, it is difficult to even get the attention of interested parties. Added to this is the fast pace of the Internet. Advertising messages lose their meaning in a few seconds. The flood of information soon makes the reader forget it.Well-placed brochure stands at performance shows, trade fairs, open days or just in places with many passers-by are an alternative. Ideally, a brochure stand has an LCD, for example to present commercials. It attracts interested parties and provides information about the company's service package. Brochures to take away are of the utmost importance because they naturally reach your potential customers exactly where they are looking for the information - at the trade fair, at the open house, in the entrance area of your company, etc. Brochures are also excellent to provide detailed information about your services and products with beautiful photos. The contact details are also immediately at hand.
presentation of prospectuses
Whether it is better to present the advertising literature in a free-standing brochure stand or in a wall brochure holder depends on the location and the volume of the material. At a performance show or in someone else's room, you rarely have the option of mounting a wall bracket. Free-standing brochure displays, on the other hand, can usually be set up temporarily in a supermarket or at a gas station for a fee.In your own premises , brochure stands are an interesting option, because you can place them near the usual routes of visitors. The disadvantage is that you can usually only lay out a few different advertising brochures in a clear manner. This type of presentation is ideal for offering material that provides an overall view.
Large wall brackets open up the possibility of offering a large number of different publications. They are an excellent solution for distributing brochures with detailed information. The only downside is that prospects seldom walk past the promotional material presented in this way. That's why it makes sense to attach such larger wall presentations to the wall, for example in a waiting room or in the entrance hall.
Small wall brackets are suitable for posting overview brochures near the exit. Or use simple transparent brochure boxes to offer detailed information close to exhibits. By the way, you can even place material outdoors in a box with a lid.
The fact is, even in the age of the Internet, a good presentation of brochures is an important pillar of customer loyalty. Brochure stands present your advertising brochures and information brochures clearly and to hand and motivate your visitors to take information about your company, your campaign or your product with them.
