7 local SEO tips for a better presence on site

Monday, May 1, 2023

7-local-seo-tipps-fuer-einen-besseren-auftritt-vor-ort_m.jpgA whopping 78% of local mobile searches result in an in-store purchase . A better intention to buy is hard to imagine. This is just one of the reasons small businesses make the smart move and choose local SEO.

When you go local SEO, your only competitors are other companies operating in the same region. However, local SEO is only effective if you know how to do it right, and that's not easy.

Having trouble getting your local SEO campaign off the ground? Here are seven local SEO tips that can benefit any small business.

1. Use business directories

A successful local SEO strategy starts with a Google My Business account . This will make your business appear in search results and on Google Maps. Be sure to optimize your business description, hours of operation, and photos. Also add a suitable call-to-action.

In addition to Google My Business, you should also use Yelp! and other directories such as Facebook, Bing, 11880.com, dasoertliche.de and the Yellow Pages to increase your local visibility and generate backlinks .

2. Encourage customer reviews

Positive customer reviews are important for search engine optimization. To get as many as possible, you should make it easy for your customers to leave reviews.

If you run a brick-and-mortar business, ask local customers for reviews , e.g. B. via business cards or receipts. Talk to your customers actively about a rating if they are satisfied.

3. Go mobile

7-local-seo-tipps-setzten-sie-auf-mobile_m.jpg With 82% of mobile searches being local, mobile accessibility is especially important for local SEO. If your mobile site loads slowly or isn't responsive, you're losing potential mobile customers.

Build a mobile-friendly website by choosing a responsive WordPress theme. Plugins like WP Touch can also help create a mobile-friendly website . If you use another CMS, there are certainly corresponding plugins for this.

Fast loading times are also important , as 53% of mobile visitors will abandon a webpage that takes longer than 3 seconds to load. Be sure to improve your website speed to get better rankings in SERPs and reduce bounce rate.

If your page load times remain slow despite optimizations, consider upgrading your hosting plan or switching to a dedicated server to improve your site's performance and user experience.

4. Use local keywords

Keywords are also essential for local SEO.

Start with a mix of broad and long-tail keywords, and research your competitor's keywords as well. Look for keywords that alone describe your service or product.

After finding an effective collection of non-localized keywords, add the location or locations that are relevant to you.

Now build city or place names into your existing keywords . For example: If you run a bakery in Berlin, "Berlin bakery" would be a simple, broad-based keyword.

Specialize in your products , such as "wedding cake in Berlin" to get long-tail keywords with higher purchase intent .

You can find more information on SEO topics at the SEO agency for Munich

5. Create targeted local content

With your new local keywords, you need appropriate content. A business blog can help you continuously create local content that will improve your SEO ranking and bring more organic traffic to your website.

Make sure the content is truly locally relevant. Generic content leads to more competition at national level. Instead, use carefully curated local themes to differentiate yourself from the competition and connect directly with potential customers in your area.

Example: If you run a bakery in Munich, you could write a blog post about the top 10 places in the city to enjoy sweet treats. This is how you reach your local audience in a targeted manner.

6. Get local backlinks

7-local-seo-tipps-backlinks_m.jpg Local backlinks (links) are crucial to improve your website authority and Google ranking. The more links pointing to your business website , the better. Nowadays , backlinks are more and more important and are still an important ranking factor on Google. Search engines see this as a sign of credibility.

However, getting quality backlinks is not easy. First, research popular domains in your area , such as blogs and news sites.

Club pages are also ideal. Because here you can usually become a relatively cheap sponsor and set links on your own site.

7. Include structured data

When searching for a business online, important information such as business hours should be displayed in the meta description . Search engines find this data using structured data.

Fortunately, schema markup makes structured data relatively simple. You should include important business details , such as business address, customer reviews, and contact information.

If your website is based on WordPress , there are numerous plugins to help you incorporate schema markup . This makes information more accessible to search engines, which can lead to better ranking factors. Basically, schema markup makes it easier for potential customers to find the information they are looking for about your business.

Here is a table of possible dates for the schema markup:
Schema property priority Explanation
address necessary The physical location of the store. Provide as many properties as possible. The more properties you specify, the higher the quality of the result for users.
Surname necessary The name of the store.
aggregate rating recommended Average local business movement based on multiple ratings or reviews.
geo recommended Geographic coordination of business.
openingHoursSpecification recommended Shop opening hours.
priceRange recommended The relative price range of a deal, usually indicated by a numeric range (e.g. "$10-15") or a normalized number of currency symbols (e.g. "€€€")
review recommended An assessment of the local business.
phone recommended A business phone number serves as the primary contact for customers. Include the country code and area code in the phone number.
url recommended The fully qualified URL of the specific store location. Unlike the @id property, this URL property should be a working link.
More information here .
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